In the Studio with Jesse Ortiz

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Collaboration with the Guru

Apr 1st, 2008 by Jesse

We are two weeks away from introducing a revolutionary design that, I believe, will change the way wedges are made.

Seven years ago I worked with short game guru, Dave Pelz on his wedges. Dave is a mentor to Phil and Vijay, among other Tour pros. He explained to me that the pros change their wedges every month or so…and some even every two or three weeks. Why? Because the face texture and the edge of their grooves wear out within a few hundred hits, and trajectory and spin control are compromised.

Golf, being a game of opposites, is challenging enough without fighting your equipment. The way to lower your scores, is to work on your short game, where 65% of your strokes are taken. Practice makes perfect, but the more you practice, the more your wedges will deteriorate….thus making finesse shots more difficult to execute.

Everyone has hit a great chip shot to a tough pin placement and been shocked to see the ball run way past the hole. The reason could very well be your worn out wedge. If the pros change so often, shouldn’t that be sending a message to you? If you think you aren’t good enough to notice a difference, then you probably don’t have the confidence that you can ever improve as a player.

That’s a bad thought. Nearly everyone can notice a difference in their chipping game when they get a new wedge, but as it wears, we become used to pitching the ball shorter and shorter from the pin and ‘letting it run up’. The basis of a good short game is to get the ball to land and stop as close to the pin as possible… to make the putt.

You can’t do that consistently with a worn out wedge. Sure, the pros get their equipment for free, so they can change frequently; but what about the rest of us? That’s what our new wedges are all about. Fitted with an indestructable aerospace material our faces will provide consistent spin and ‘bite’ characteristics for years instead of months. Log onto bobbyjonesgolf.com for more details. The future of wedge design is here.

Posted in wedges | 5 Comments

5 Responses to “Collaboration with the Guru”

on 04 Apr 2008 at 5:42 pm1Jason Portillo

Hi Jesse,
Thanks for another very informative post!!! I’m eagerly anticipating the release of these wedges and the chance to demo them. I’ve been awaiting the arrival since i saw the prototypes a couple of years ago. Once again you have the rest of the golf companies with their elaborate and (i’m sure) expensive R & D scratching their collective heads wondering why they didn’t think of the these new design characteristics. It goes to show how deep your golf roots are and that is something that cannot be matched. Thanks for your friendship and keep designing great, user friendly clubs.
on 16 Apr 2008 at 8:31 am2Randy Webb

I can’t wait to see the new wedges!!
on 28 Apr 2008 at 5:19 am3Robb Harrell

Dear Jesse,

I’m an avid golfer who recently saw the new infomercial on your new wedges. I’ve never used or even considered wedges other than Cleveland until the program. I’m currently reading Pelz Short Game Bible.

I rushed to the website to order the wedges only to find that they’re not offered in left hand models. I’m crushed, and appeal to you to offer these wedges for lefties too!

Again, I’ve only played Cleveland wedges and I’m happy to pay the premium price of your wedges. Please reply to my inquiry and let me know if you’ll make these wedges for me and I’m sure hundreds of others lefty golfers.

Respectfully,

Robb Harrell
on 11 May 2008 at 6:08 am4Steve Wozeniak

Two weeks????

It is close to the middle of May,
Let us at least see a picture big guy

www.stevewozeniak.com
on 03 Jun 2008 at 7:32 am5Steve Wozeniak

Just saw the info on them, great looking wedges they look exactly like the eidolon wedges Terry Koehler makes!!

How about the shafts though are they xxxstiff for everyone or do you have choices?
www.stevewozeniak.com

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Collaboration with the Guru

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